This is data

10%

UK cyclists are 10 percentage points more likely than German cyclists to follow at least one major professional cycling event annually

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2x

British cyclists are almost twice as likely as German cyclists to follow cycling brands or athletes on Social Media

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9/10

Of British riders’ top 10 cyclists/triathletes, 9 are Brits. This proves that international success of home-grown athletes drives higher levels of Social Media engagement