GOLF ECONOMIC IMPACT STUDY: The economic impact of golf on the Economies of Europe is €15.1 Billion.  Download the full report here.

GOLF ECONOMIc IMPACT study: Golf in Europe employs 180,000 FTEs’ and pays wages of €4.4 Billion.  Download the full report here.

golf economic impact study: The average economic impact per golfer in Europe is €1911 compared to €1917 in Australia and €2008 in the USA.  Download the full report here.

golf economic impact study: With the €15.1 Billion generated by golf in Europe, you could purchase 60,400 of the new Aston Martin Vanquish.  Download the full report here.

golf rounds played: Rounds played in the UK during 2012 were down 13% on 2011.

TENNIS WIMBLEDON CENSUS: The top three racquet brands accounted for 72% of racquets in play at Wimbledon 2012.

TENNIS WIMBLEDON CENSUS: Wilson tennis racquets were on the show courts for 94½ hours at Wimbledon 2012.

tennis international consumer study: Despite losing World No.1 status, Roger Federer is still the most inspiring personality to core tennis players.

cycling sportives: The average UK sportive cyclist rides 49 miles a week.  Click here to learn more.

CYCLING PARTICIPATION: 9.6 million people in Great Britain have cycled at least once in the past 12 months.

GOLF EUROPEAN TOUR CENSUS: So far in 2013, European Tour usage of long and belly putters stands at 10.7%

GOLF EUROPEAN TOUR CENSUS: On average 3.35 wedges per player have been used so far on the 2013 European Tour.

GOLF RETAIL AUDIT: Spikeless golf shoe sales increased by over 700% in the UK from 2011 to 2012.

GOLF RETAIL AUDIT: £197 was the average price paid for a golf driver in the UK in 2012.

GOLF CONSUMER RESEARCH: 30% of drivers purchased by core golfers in Germany in 2012 were bought online.

cycling participation: 2.3 million people in Great Britain cycled for commuting/transport in the past 12 months.

golf retail audit: €108 euros was the average price paid for a pair of golf shoes in Germany in 2012.

cycling sportives: 66% of UK sportive riders have a speedometer attached to their bike.  Click here to learn more.

golf retail audit: The average price paid for a golf putter in France rose by 7% from 2011 to 2012.

Home Page – Sports Goods

We provide a comprehensive service across the sports equipment category including investigation into equipment used, market size calculations, brand performance measurement, market share and purchase channel analysis.  With established models to evaluate marketing & promotional communications or testing new product development, we undertake research amongst retail customers and the end sports equipment consumer.

What is the market size and market opportunity for your brand?

How do people perceive your brand?

What brands would core players consider purchasing next?

What is the purchase lifecycle of your brand?

How desirable is your brand?

How much do core players spend on sports equipment & clothing each year?

What is your brand market share?

What do retailers think about your brand and service?

Is your brand number one amongst elite athletes?

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Home page – Sports Participation

We are a leading provider of industry statistics on participation from the patterns of taking-part to providing absolute numbers. Through profiling sport participants lifestyle analysis & frequency of participation, through investigating pressures on an active lifestyle, we provide insight into why people participate, barriers to new participants and what could make existing players take part more often.

How many people regularly play your sport?

What are the main reasons that people play this sport?

Who are the key segments playing your sport?

How does play frequency change by age and opportunity?

What would make an individual play their sport more often?

What other sports do players of your sport participate in?

What are the opportunities to grow your sport?

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Home Page – Sports Venues

Focussing on where sports participants play their sport, we support venue operators and venue developers whether profiling users, analysing services & facility supply, or investigating venue development requirements. We have direct experience in data pooling & financial performance analysis across the industry, in comparative benchmarking of services from mystery shopping to direct customer satisfaction.

Where have people travelled from to get to your event?

How does your event compare to other major sports events?

What proportion of a participants play occasions is at your venue?

What do your customers think about your customer service?

How does the food & catering rate for value-for-money and choice?

How can your venue attract more customers?

What do people think of events you have hosted?

Is the event you are considering staging commercially viable?

How did attendees find out about your event?

How can you attract new visitors?

Find out more