GOLF ECONOMIC IMPACT STUDY: The economic impact of golf on the Economies of Europe is €15.1 Billion. Download the full report here.
GOLF ECONOMIc IMPACT study: Golf in Europe employs 180,000 FTEs’ and pays wages of €4.4 Billion. Download the full report here.
golf economic impact study: The average economic impact per golfer in Europe is €1911 compared to €1917 in Australia and €2008 in the USA. Download the full report here.
golf economic impact study: With the €15.1 Billion generated by golf in Europe, you could purchase 60,400 of the new Aston Martin Vanquish. Download the full report here.
TENNIS WIMBLEDON CENSUS: Wilson tennis racquets were the No.1 racquet at Wimbledon 2014 for the 20th consecutive year.
TENNIS WIMBLEDON CENSUS: The brand Wilson spent the most time on the show courts for a total 5,878 minutes at Wimbledon 2014.
TENNIS WIMBLEDON CENSUS: The USA provided more players (63) at Wimbledon 2014 than any other country – 9 more than second placed Great Britain.
TENNIS WIMBLEDON CENSUS: The brand HEAD had the most Wimbledon 2014 winners, with 9 champions (including the men’s singles) using a Head racquet.
tennis international consumer study: Despite losing World No.1 status, Roger Federer is still the most inspiring personality to core tennis players.
cycling sportives: On average, participants in the continental based European events spent more than €500 more on their bike than UK riders. Click here to read more.
CYCLING SPORTIVES: The number one bike model at 2013 UK cyclosportives displayed a Specialized badge; the top 10 leading bike models on show came from seven different brands
CYCLING PARTICIPATION: 9.6 million people in Great Britain have cycled at least once in the past 12 months.
CycloSportive Consumer: Our typical UK cyclist is male, aged 43, and cycles just under 100 miles per week
GOLF EUROPEAN TOUR CENSUS: In 2013, European Tour usage of long and belly putters stood at 7.5%
GOLF EUROPEAN TOUR CENSUS: On average 3.31 wedges per player were used on the 2013 European Tour.
GOLF RETAIL AUDIT: Spikeless golf shoes now account for 24.4% of golf shoe sales in Sweden at year end 2013, compared with just 13.5% in 2012.
GOLF CONSUMER RESEARCH: When purchasing a new set of irons Swedish golfers rate custom fitting options as more important than price
cycling participation: 2.3 million people in Great Britain cycled for commuting/transport in the past 12 months.
golf retail audit: €153 euros was the average price paid for a golf putter in Germany in 2013.
cycling sportives: 66% of UK sportive riders have a speedometer attached to their bike. Click here to learn more.
golf retail audit: The top three brands of driver accounted for just under three quarters of all drivers sold in France in 2013.
INTERNATIONAL RUNNING PARTICIPATION: Running is the second most participated sport in the UK, behind swimming. The UK’s running population has reached an impressive 10.5million runners.
INTERNATIONAL RUNNING PARTICIPATION: 55% of of runners do at least a third of their running out on the roads, whilst a quarter do at least a third still outdoors, but off-road.