GOLF ECONOMIC IMPACT STUDY: The economic impact of golf on the Economies of Europe is €15.1 Billion. Download the full report here.
GOLF ECONOMIc IMPACT study: Golf in Europe employs 180,000 FTEs’ and pays wages of €4.4 Billion. Download the full report here.
golf economic impact study: The average economic impact per golfer in Europe is €1911 compared to €1917 in Australia and €2008 in the USA. Download the full report here.
golf economic impact study: With the €15.1 Billion generated by golf in Europe, you could purchase 60,400 of the new Aston Martin Vanquish. Download the full report here.
TENNIS WIMBLEDON CENSUS: Wilson tennis racquets were the No.1 racquet at Wimbledon 2013 for the 19th consecutive year.
TENNIS WIMBLEDON CENSUS: The brand HEAD were on the show courts in the Men’s and Ladies singles competitions for a total 6,164 minutes at Wimbledon 2013.
TENNIS WIMBLEDON CENSUS: Great Britain provided more players (58) at Wimbledon 2013 than any other country – 10% of all players at the 2013 tournament.
tennis international consumer study: Despite losing World No.1 status, Roger Federer is still the most inspiring personality to core tennis players.
cycling sportives: On average, participants in the continental based European events spent more than €500 more on their bike than UK riders. Click here to read more.
CYCLING PARTICIPATION: 9.6 million people in Great Britain have cycled at least once in the past 12 months.
GOLF EUROPEAN TOUR CENSUS: In 2013, European Tour usage of long and belly putters stood at 7.5%
GOLF EUROPEAN TOUR CENSUS: On average 3.31 wedges per player were used on the 2013 European Tour.
GOLF RETAIL AUDIT: Spikeless golf shoes now account for 24.4% of golf shoe sales in Sweden at year end 2013, compared with just 13.5% in 2012.
GOLF CONSUMER RESEARCH: 30% of drivers purchased by core golfers in Germany in 2012 were bought online.
cycling participation: 2.3 million people in Great Britain cycled for commuting/transport in the past 12 months.
golf retail audit: €153 euros was the average price paid for a golf putter in Germany in 2013.
cycling sportives: 66% of UK sportive riders have a speedometer attached to their bike. Click here to learn more.
golf retail audit: The top three brands of driver accounted for just under three quarters of all drivers sold in France in 2013.
SPECIALITY RUNNING RETAILER TRENDS: More than a third of UK speciality running stores have begun offering online sales, from which they derive an average of 14 per cent of their total sales
SPORTS – iQ: Running is the third most popular sport in the UK, with equal popularity among both men and women (17 per cent of UK adults of each gender participate)