We provide a comprehensive service across the sports equipment category including investigation into equipment used, market size calculations, brand performance measurement, market share and purchase channel analysis. With established models to evaluate marketing & promotional communications or testing new product development, we undertake research amongst retail customers and the end sports equipment consumer.
We are a leading provider of industry statistics on participation from the patterns of taking-part to providing absolute numbers. Through profiling sport participants lifestyle analysis & frequency of participation, through investigating pressures on an active lifestyle, we provide insight into why people participate, barriers to new participants and what could make existing players take part more often.
Focussing on where sports participants play their sport, we support venue operators and venue developers whether profiling users, analysing services & facility supply, or investigating venue development requirements. We have direct experience in data pooling & financial performance analysis across the industry, in comparative benchmarking of services from mystery shopping to direct customer satisfaction.