2016 WIMBLEDON CHAMPIONSHIP EQUIPMENT CENSUS

Posted on August 16, 2016

Babolat the new racquet King of the Court at Wimbledon

WISLEY, UNITED KINGDOM – August 2016 – Following its 32nd Wimbledon Equipment Census SPORTS MARKETING SURVEYS INC. (SMS INC.) can exclusively reveal that French racquet manufacturer Babolat has become the most used racquet brand at the Wimbledon Championships for the first time in its illustrious history.

After last year’s tie with Wilson, the leaders of 22 years, Babolat has now overtaken the US brand by just two racquets among the 586 competitors at the 2016 Championships. Years of investment in junior players has paid dividends for the Lyon based brand, with many of those players who have used Babolat since their early careers now appearing in Wimbledon’s main draw. In addition to its overall crown, Babolat is now the leader in both the Men’s and Ladies’ singles competitions and also in the Wheelchair competitions, which, for the first time at Wimbledon, included singles tournaments.
Wilson however, continues to lead the way in doubles, veterans and junior competitions. Wilson can also count 15 of this year’s champions among its number, the highest of any brand, and it is also the brand most likely to appear in the last 16 singles competitions. Interestingly, 2016 was also the first year since 2012 in which Wilson rather than Head racquets have spent the most time on show courts at Wimbledon, a victory influenced by Milos Raonic’s run to the final and Novak Djokovic’s surprise exit.

However, it was Yonex who enjoyed the most significant growth in usage at the 2016 championships, with the Japanese brand’s racquets now used more than twice as many players as two years ago.

Footwear, apparel and other categories

SMS INC. also monitor the usage of footwear, apparel, strings and bags at the Championships. In apparel, and particularly in footwear, Nike has stretched its lead over second placed adidas. However, the two multisport giants have collectively lost a small amount of apparel share as smaller brands target potentially lucrative player sponsorships at Wimbledon.

With brands seeking to maximise exposure, the number of equipment bags in play at the Championships has increased dramatically, with almost a third of competitors now carrying a second bag on court in addition to their racquet bag. Nike was the main beneficiary of this increase.
Further, in-depth analysis of the trends in equipment usage at Wimbledon, including a full player by player breakdown, is available now from SMS INC.

For more information, please contact:

SARAH CUSITION – SPORTS RESEARCH AND MARKETING EXECUTIVE
Tel: +44 (0) 19392 345 539
sarah.cusition@sportsmarketingsurveysinc.com

 

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