What we do

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SPORTS MARKETING SURVEYS INC. is an experienced and focused sports research business servicing the sports facility, equipment & sports’ goods industry.

The organisation has been formed through a buy-out of the sports business of the IFM Sports group by JOHN BUSHELL, who was a director of IFM Sports Marketing Surveys and STEPHEN PROCTOR, the former owner of Sports Marketing Surveys Ltd which he took over in 1984.

SPORTS MARKETING SURVEYS INC. works alongside SPORTS MARKETING SURVEYS USA which continues to be headed up by KEITH STOREY who is a long term associate of Stephen Proctor and former director in the UK of Sports Marketing Surveys Ltd. SPORTS MARKETING SURVEYS USA works across the same business areas and has significant synergies with the new SPORTS MARKETING SURVEYS INC. organisation, and is owned by the directors with the S.G.M.A. (Sporting Goods Manufacturers Association of America) as a key minority shareholder. www.sportsmarketingsurveysusa.com

SPORTS MARKETING SURVEYS INC. has been established with the full team from the IFM Sports group who have moved across with the new business ensuring continuity of customer service, sports goods knowledge and experience of the market place & sports research consultancy.

We provide a full research service primarily for sports equipment manufacturers, for federations, retailers and sports venue operators where the general public or members play their sport. Service, solutions and insights will be provided to all those interested in participation rates, equipment and facility usage, sports brand images, retailer & end-consumer satisfaction, operating costs and associated areas. For more information SPORTS GOODS, SPORTS VENUES, SPORTS PARTICIPATION.

SPORTS MARKETING SURVEYS INC. has established partnerships with a number of key industry players including federations, governing bodies, and opinion leaders in the industry; and very importantly, we are proud to serve many of the key sports business clients from leading equipment manufacturers, sports venues and government organisations across the international sports market.

Who we work with

It may be easy to say – but it takes focus and effort to do – we build long term relationships with our clients; we work closely & listen to their issues and ensure we understand their requirements before recommending research services and solutions. Our business ethos & promise is built on INVESTIGATION, INSIGHT, ACTION.

Sports goods

Understanding category market size and brand performance; evaluating equipment usage & average spend; investigating the retailer viewpoint & the end sports consumer.

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Sports venues

Profiling sports venue users & their experiences; analysing facility usage & supply; compiling data-pooling & financial performance; supporting venue operators & developers.

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Sports participation

Providing industry stats on sport participation; analysis on sports lifestyles & participation frequency; understanding why people participate & helping stakeholders increase sport involvement.

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