2015 WIMBLEDON CHAMPIONSHIP EQUIPMENT CENSUS

Posted on July 29, 2015

Babolat joins Wilson as #1 racquet at The Wimbledon Championships ending a 20 year dominance

SMS INC. can exclusively reveal that the French owned Babolat racquet joins the US run Wilson tennis brand as the most used racquet brand at this year’s Wimbledon Championships.

Although this is the first time Wilson has not held the number-one spot outright for 21 years, the brand increased its total count and does maintain its record of having over 30% of the total racquets used at the Championship, which has been the case since 2006. The Oregon-based manufacturer also possessed the largest share of racquets played during the last 16 clashes of the adult singles competitions.

Babolat continues to lead the way among female players, and has consolidated its position as the #1 racquet brand in the ladies’ singles and adult doubles competitions. 70% of racquets used by juniors at Wimbledon are now either Babolat or Wilson.

HEAD maintains its spot as the third most popular brand among players at SW19 as well as defending its title of the winning racquet in the men’s singles being used by Novak Djokovic as well as the choice of semi-finalist and scots star Andy Murray.

French Open champion Stanislas Wawrinka’s brand of choice, Yonex, sits in fourth place ahead of Prince and Dunlop.

Footwear and Apparel dominated by multisport giants

The Wimbledon Championships census also includes analysis on footwear and apparel usage in 2015, where multisport giants Nike and adidas dominate proceedings. Nike is the most represented shoe brand by just eight pairs. Among male competitors, the two brands are tied with exactly the same number of competitors using their footwear.

With asics cementing their position as the third most worn shoe, this year sees Babolat’s momentum extending to footwear and climbing up to 4th in the ranks. The Lyon brand’s commitment to the junior game has also borne fruit, as they stand third in chosen footwear, just 9% short of second placed adidas.

Nike’s presence among the elite is as strong as ever, and is still the most common brand in the second week of the singles events. The sportswear colossus was also the strongest performer in terms of apparel, increasing its usage compared to 2014, largely at the expense of closest challenger adidas.

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