Back to results


Erica joined Sports Marketing Surveys in 2001 having completed an MSc in Social Research Methods, and stayed with the company beyond its merger with Repucom. As VP of Research & Operations she oversaw all of the UK research work and carried out project work for key clients such as the International Olympic Committee, The Premier League, Vauxhall, Team Sky, Bacardi Martini, and the Aspire Zone Foundation.

Eri joined SMS INC. in July 2015 to oversee the research team and make sure that our research offering is second to none in the sporting world!

Away from the office, in between home improvement projects and spending time with friends and family, Eri loves planning future travel adventures.

Eri is a full member of the Market Research Society.


Who is your ultimate sporting hero?

Steffi Graf or Usain Bolt

What is your favourite sporting theme tune?

Ski Sunday

Which sport event or venue would you most like to visit?

Winter Olympics or the Beijing National Stadium

Which (sport) team do you support?

Liverpool (by association!)

What’s your favourite sporting event to watch?


What are your sporting goals?

To do some!