RESEARCH BY SPORTS MARKETING SURVEYS INC. FEATURED IN ONLINE ARTICLES

Posted on November 23, 2011

Golf Business Community:
“The report, commissioned by Reed Travel Exhibitions, organisers of IGTM, in conjunction with Sports Marketing Surveys Inc and Golf Monthly magazine, details the key influences on UK golfers and their choice of golfholiday destinations, while underlining the growing importance of social media.”

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Golf Business News:
“The implication for destinations and resorts is clear – every visitor can be an ambassador or influencer for your business, so you must ensure that your product, service and customer experience is outstanding and memorable for all the right reasons.”

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“Golfers in the UK, Europe’s largest golf market, say rising airline fees to transport sports equipment is now a significant factor in their decision to travel abroad or stay at home for a golf break, a new survey has found.”

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Breaking Travel News (BTN):
“This is a startling finding and is indicative of price-sensitivity in the golf travel market.”

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