RESEARCH CARRIED OUT BY SPORTS MARKETING SURVEYS INC. FEATURES IN GOLF BUSINESS NEWS ARTICLE ON GOLF TOURISM

Posted on November 16, 2012

“Commissioned by Reed Travel Exhibitions, organisers of IGTM (12-15 November 2012), and produced by SPORTS MARKETING SURVEYS INC., the research reveals that ‘friends’ recommendation’ remains the single most influential factor in consumers’ initial research of where to take a golf holiday.

The survey of 9,500 regular golfers (those who play at least 10 times a year) in the United Kingdom & Ireland, Germany, Scandinavia and France found that ‘specialist golf tour operators’ are the second most influential factor, especially in UK & I.”

Read the full article.

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