SMS INC. GOLF PARTICIPATION REPORT FEATURED IN GOLF BUSINESS NEWS ARTICLE
Posted on April 5, 2013
The recently published ‘2012 Golf Participation in Great Britain’ report by leading sports research consultancy SPORTS MARKETING SURVEYS INC. has been well-received by the industry despite its clearly negative news concerning golf statistics for the last year.
The report outlines some of the lowest participation rates for a decade after one of the wettest summers on record, but this has to be balanced by the fact that it was one of the busiest summers in international sport for many years.
SPORTS MARKETING SURVEYS INC. believes the report underlines key challenges facing the industry as a whole. However, the level of detail on GB golfers, their playing habits, attitudes and demographics, is enabling leading companies to identify business opportunities for their products and services.
Richard Payne, Senior Manager of Sports, for SPORTS MARKETING SURVEYS INC., said: “As we expected, the report reveals that 2012 was a very difficult year for all involved in the golf industry with a combination of incredibly poor weather and three major sporting events (European Championships, Olympic and Paralympic Games) combining to impact significantly on the number of golf participants and the subsequent number of rounds that were played.
“The major sporting landscape is not quite so packed for 2013 which should help golf, but this survey identifies a drop in the number of golfers by more than 400,000, the worst return for a decade. This has to be something of a wake-up call for all involved in the industry.”
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