SPORTS MARKETING SURVEYS INC. IN THE FINANCIAL TIMES

Posted on August 26, 2014

Golf courses: never mind the length, let’s go for quality “Rory McIlroy made a mockery of the par fives at Hoylake during the British Open last month. On the opening day of the tournament, the eventual Open champion needed only a driver and a six-iron to reach the green of the 577-yard 16th……

….While long courses might intimidate some golfers, others have been put off by the cost. After decades of rising popularity, the number of British golfers fell almost 18 per cent between 2006 and 2013, according to SPORTS MARKETING SURVEYS INC.”

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