SMS INC. INTERVIEW WITH BIKEBIZ : ‘THE CYCLE INDUSTRY IS HUNGRY FOR RELIABLE ROBUST DATA’

Posted on September 10, 2014

SPORTS MARKETING SURVEYS INC. is attempting to provide the bike market with valuable accurate statistics. SMS INC.’s Cycling business manager Kevin Burton tells BikeBiz how they’re going to crack this difficult task
Can you give us some background to SMS INC? You are already well established in other markets…

SPORTS MARKETING SURVEYS INC. is an experienced sports research business – and we work only on sport and leisure. We focus on servicing the sporting goods, sports lifestyle, sports facility and sports tourism industries. Working alongside major manufacturers, professional bodies, venues and tourist boards; SPORTS MARKETING SURVEYS INC. are leaders in understanding the sporting population; who they are, what they want and what needs to be done to appeal to them. We work internationally with Sports Marketing Surveys USA to provide a full service of investigation, insight and considered action for the sports industry.

We have a vast portfolio of research spanning over 30 years, and an impressive list of clients and partners. We work with brands such as TaylorMade adidas, Callaway, Titleist and Nike in Golf, with Babolat, Wilson, Head Sport in tennis, with Brooks, New Balance and Mizuno in running, and now in cycling with Giant, Scott, Specialized and Trek, to name a few.

SMS INC is planning to collate sales data from the UK bicycle industry – what information are you seeking?

We are collating data for cycles and P&A; evidently this includes clothing. The cycle industry is hungry for robust, reliable research and data across all sectors, and accordingly many of the major brands have already signed up to the programme. We operate these research studies in many other sports markets, and so know that they will be just as commercially valuable and operationally viable in the cycle market to enhance business decision making.

For the full interview please visit BikeBiz.

KevinB

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