Equipment Census


Monitoring the clothing, footwear, and sports equipment used by elite athletes at major sporting events produces key marketing insight.

Equipment census monitoring is used to measure and monitor the following areas:

  1. Product claims: a brand or model count enables claims such as “#1. On Tour” or “#1. At a Championship”.
  2. Future sponsorship targets: to identify emerging players for endorsement contracts.
  3. Monitoring of current sponsorship contracts
  4. Equipment validation to ensure that all players are using conforming equipment.

SPORTS MARKETING SURVEYS INC. official equipment censuses can be undertaken for any major sports event internationally.

SPORTS MARKETING SURVEYS INC. is the official partner of the Wimbledon Championships and the All England Lawn Tennis Club (AELTC). Sports Marketing Surveys has undertaken the Official Equipment Census since 1985.

SPORTS MARKETING SURVEYS INC. is the Official Supplier of Surveys for the PGA European Tour. A complete equipment census is undertaken at every event on the European Tour during a season.

For more information & how this can be used – contact

Sports venues

Profiling sports venue users & their experiences; analysing facility usage & supply; compiling data-pooling & financial performance; supporting venue operators & developers.

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Sports participation

Providing industry stats on sport participation; analysis on sports lifestyles & participation frequency; understanding why people participate & helping stakeholders increase sport involvement.

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