RELEASING THE RESULTS OF THE RUNNER’S WORLD SURVEY

Posted on January 16, 2015

Runners-World-SPORTS-MARKETING-SURVEYS-INC.1-e1421410125370

Runner’s World SPORTS MARKETING SURVEYS INC.

SPORTS MARKETING SURVEYS INC. announces the completion of a survey of core runners in conjunction with Runner’s World Magazine.

The report, which is available now from SMS INC., includes data from 2,697 runners who actively engage with Runner’s World Magazine.

“The results of this survey will give running brands unrivalled insight into an important group of consumers, offering detailed data on purchasing habits, differences between demographics and more,” said John Bushell, MD of SPORTS MARKETING SURVEYS INC.

The survey reveals that the top three reasons for running are to keep fit (76.8%), to improve health (44.6%) and for reducing stress (40.6%).

Those surveyed were also asked to categorise themselves, resulting in 55.7% falling into the ‘Committed Runner’ category, 20.1% declaring themselves as ‘Social Runners’, 8.3% running primarily to train for other sports and 16% for ‘other reasons’.

The results of the survey also reveal that 43.4% of participants are members of a formal running club, with an additional 25% belonging to an informal club. Over 65% of the database claim to run competitively.

Purchasing Habits:

SMS INC.’s report also provides pivotal insight into UK runners’ purchasing habits, revealing that despite recent trends; just 18% of those surveyed own barefoot or natural running shoes.

Over half (55.3%) purchase shoes every 6-12 months, while 29% buy new shoes every 3-6 months. The average price paid for a new pair of running shoes is £80.99.

Furthermore, the report reveals an even split between those purchasing online (49.9%) and in-store (50.1%).

The full report is available from SMS INC. now.

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