SPORTS MARKETING SURVEYS INC. CYCLING RESEARCH APPEARS ON BIKEBIZ WEBSITE

Posted on December 3, 2012

“Sports Marketing Surveys interestingly found that proportions of sportive riders that purchased their bike from an IBD increased with age – whereas proportions decreased with age for purchases via an online retailer. Just seven per cent of sportive riders’ bikes were purchased from Halfords – with the vast majority favouring the more specialist brands stocked in the IBD channel.”

Read the full Bike Biz article here.

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