SPORTS MARKETING SURVEYS INC. RESEARCH APPEARS ON TRAVEL DAILY NEWS WEBSITE

Posted on November 15, 2012

Research by SPORTS MARKETING SURVEYS INC. has been featured in an article on the Travel Daily News website – the news portal network for travel professionals.

“The research, produced by Sports Marketing Surveys Inc., highlighted other variations in consumer behaviour.

German golfers are the most likely to stay in five-star accommodation (36.5%), followed by French golfers (24%), British and Irish (22.8%) and Scandinavians (18.4%).

However, German golfers are the least likely to stay in on-course hotels (25.8%), although they do stay closest to the course – 13 minutes’ drive, on average.

Scandinavian golfers tend to stay on-course wherever possible (45.9%), compared to 33.9% of British and Irish golfers and just 27% of French golfers.

Hotels remain the most popular form of accommodation for golf travellers (Germans 76.5%, Scandinavians 64.8%, French 64.4% and UK&I 55%).”

Read the full article.

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