SPORTS MARKETING SURVEYS INC. – UPDATE
Posted on July 2, 2014
SPORTS MARKETING SURVEYS has been providing sports industry research and insight for over 30 years. With a focus now on cycling, golf, running, tennis and winter sports – although working across other sports including swimming & football – SMS INC. provides industry-leading support to the sports & event marketplace.
An impressive array of partners and clients across each sport includes leading Federations, events and sports brands. From the ITF, Tennis Europe, TIA, and the AELTC and Wimbledon Championships to Babolat, HEAD, and Wilson in tennis; from The Bicycle Association, BikeBiz, British Cycling, and Rouleur to GIANT, Specialized, and Trek in cycling; from the European Tour, PGA, R&A, England Golf, FFG and SGF to Callaway, Srixon, TaylorMade and Titleist in golf; and from Runners World to asics, adidas, Brooks, Mizuno, New Balance and Saucony in running.
Noteworthy news in 2014 includes;
- Becoming an official partner to England Golf;
- Extending the Official Supplier of the Equipment Census to the European Tour;
- Performing the Official Equipment Census at The Wimbledon Championships for the 30th consecutive year as well as undertaking research amongst spectators, the queue and players;
- Undertaking an 11-market participation study across major markets from Argentina to the USA including Australia, France, Germany, India, Japan and the UK;
- Extending our pan-European cycling research into shipment data as well as equipment usage at some of Europe’s top cyclosportives;
- SMS INC. has proved itself as the ‘go-to’ research company for sports equipment brands, events and Federations working closely with partners and clients to offer ground breaking INVESTIGATION, and enable better business decisions and business-ACTION to be taken on the basis of robust INSIGHT.