TIME TO EXPERIENCE THE ITALIAN RENAISSANCE
Posted on March 10, 2015
Italy is the fourth most visited country in the world, yet in Britain it is a little known golfing holiday destination.
SPORTS MARKETING SURVEYS INC. provided SGB Golf Magazine a snapshot into the potential of the country as a golfing holiday destination.
With 280 golf courses, Italy is the sixth largest golfing nation in Europe in terms of quantity of courses on offer, behind only Great Britain and Ireland, France, Germany, Sweden and Spain. Coupled with a registered golfer number of fewer than 100,000 golfers, this makes Italy’s golfer per course ratio the lowest of the top 10 European nations and places the country in the perfect position to attract golf tourists who value both variety of courses and tee-time availability as their top two factors when choosing a destination.
Already a popular destination amongst German golfers, accounting for 7.6% of non- domestic trips made by these golfers last year, the country has an opportunity to develop its golf tourism industry, especially amongst the GB&I market.
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