MANUFACTURERS

Working with manufacturers to understand commercial opportunities driven by size of market, market share performance (volume & value), trends in pricing categories, or trends in overall category performance is a core element of the SMS INC. manufacturer service.

Analysis and insight into purchase habits and future purchase intentions from market pricing to demand modelling enables manufacturers to plan product development; within retail audit monitoring stock levels and analysis of stock-turnover; to demand forecasting supporting production planning and stock-holding levels.

Whilst the work with the brand teams is critical to understanding brand consideration and brand performance which will be built into the manufacturer production scheduling, one of the benefits for the manufacturers is in the identification of the next product evolution and product development to ensure that they are able to adapt and embrace the consumer led – and brand supported – product initiatives.