PUBLIC SECTOR

There are many opportunities to work with government funded organisations to develop the sporting landscape. This has included helping evaluate the impact of investment in specific sports and whether this has impacted on participation by different groups within society, and whether public investment in major sports events – such as the London 2012 Olympics – has provided greater sporting opportunities.

Evaluating usage and demand of public funded sports facilities – and whether investment should be continued or the focus changed has enabled SMS INC. to get involved in infrastructure and sports development projects.

Many sports federations are dependent on government investment to implement their programmes, and we have worked closely to explain and interpret the official participation figures – and make recommendations on how involvement should be measured, or how federations can develop their own metrics to influence public sector funding priorities.