Posted on September 8, 2015

SMS INC.’s Managing Director John Bushell and Cycling Business Manager Kevin Burton spent last week in Friedrichshafen at the annual EuroBike show. The show attracts around 50,000 cycling industry personnel every year and is an opportunity for organisations to showcase their 2016 collections, and demonstrate themselves to the trade.


As well as being an informative source for bike brands, clients, and cycling fans alike, the show also had fun events going on. One morning, the roads were closed off and industry leaders (including SMS INC’s KB) cycled to the show, courtesy of the European cyclists federation. Not only did this allow for key cycling personnel to meet, but it also highlights the benefits of using the sport to commute.

EuroBike 2

John and Kevin spent the week meeting with many brands, discussing international cycling behaviour and the skills and services that SMS INC. has to offer to the trade. Key partnerships were made and we look forward to working closely with the brands, and using our skills and experience to deliver actionable insight on the cycling market from participation, to market sizes, brand performance, retailer attitudes and consumer behaviour.

For more information about our cycling research, please contact
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