Posted on September 21, 2011

The first SPORTS MARKETING SURVEYS INC. golf day was a breeze, with Moor Park Golf Club offering a great venue.

Golf research specialist SPORTS MARKETING SURVEYS INC. held a golf day on 12 September. Not even the tail of Hurricane Katia could knock those taking part off their stride at Moor Park Golf Club in Hertfordshire, as players enjoyed the course and helped raise funds for charity.

The day was organised by SPORTS MARKETING SURVEYS INC. to thank loyal customers of the company, which re-emerged as an independent business following a management buyout by Stephen Proctor and John Bushell in January 2011, focusing on sports participation, sports venues, and the sporting goods market across sports from aerobics to zorbing – with particular focus on tennis, cycling, football, winter sports, and golf.

Six teams of players took on the challenging and impressive Moor Park ‘High’ Course (for many years home of The Carris Trophy) in gale force conditions. Both the difficult greens, and most of the players, stood up very well to the battering and the winning team included BGIA chairman Doug Poole of Golfsmith UK, Jeremy Baldwin from Acushnet, accompanied by John Bushell of SPORTS MARKETING SURVEYS INC. In second place was the team of Charles Harrison, chairman of the Golf Foundation, Rob McCowen, recently retired as marketing director of the All England Lawn Tennis Club, and Stephen Proctor, chairman of SPORTS MARKETING SURVEYS INC.

The Golf Foundation link also included a charity round of putting on Moor Park’s excellent 18-hole putting green. Players gave a donation which is to be presented to the Foundation’s HSBC Golf Roots programme, which creates opportunities for children from all backgrounds to have a go at golf, and then works to connect them to a golf facility to earn a handicap.

Tying at 3-under ‘2s’ on the putting green were Jeremy Baldwin of FootJoy and David Matthews of Mizuno. Over lunch it was decided that a game of ‘scissors-paper-stone’ would be most appropriate to select a sudden death winner (not a move strictly approved by The R&A); with FootJoy proving more skilful than Mizuno on this occasion.

Interestingly, all the players on the day enjoyed a slice of life of The European Tour player. SPORTS MARKETING SURVEYS INC. performs the Official European Tour Equipment Census and members of the team were on hand on the first tee to detail all the clubs, bag, golf balls and shoes of the players. For a number of those players involved however, this was comfortably the closest they will get to joining the professional ranks…

(article by GBD)

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