Successful businesses are those who have a clear strategic vision, understand their markets, identify commercial opportunities and with a focused approach target these opportunities. Getting to this position is difficult, and made more complicated when the business requirement is to focus on the ‘now’, the current client and the next sale. ‘Busy on Now – not on Next, or on New’ is often what we hear.

The SMS INC. SPORTS BUSINESS CONSULTANCY uses robust SMART data and insight for decisions. It is built on problem identification, problem definition and problem solving that we come across in working with clients.

Our team is embedded in sport – and across sport – but has significant experience to ask the right questions, help identify the key influences and issues facing your company, help provide strategies to identify the right markets and market segments, and how to bring your products to market.

Utilising an experienced team with strategic marketing experience; having launched new brands, developed brand identities and communication strategies, created audience development programmes, sponsorship rights and strategies  – and this supported by the research knowledge on testing and evaluating brand initiatives.

Working with your existing management teams, our consultancy expertise brings independent, external support to those required to identify and deliver brand strategies. Using knowledge of the industry, understanding trends in behaviour and with the ability to identify the right questions, and knowing how to ask these to the right people, has created a service that helps clients get to the core of their business issues.

Our consultancy team is working with a number of Federations and brands across sport – and with both in-house and third party sports specialist consultants to call on – is delivering real brand insight and generating real brand value to these companies and international organisations.