SPORTS MARKETING SURVEYS INC work closely with retailers both in understanding their retail performance and the sales trends in different categories. Retailers are a core element of our analysis of brand performance through retail audit sales at model level, Retailer Trends brand ratings amongst speciality sales channels, and Customer Satisfaction analysis of specific brand servicing and support.

Other programmes amongst retailers include Mystery Shopping analysis to understand how a retailer may recommend or promote a new category or brand within their shopping outlet.

Internationally, we have mapped sports interest and participation by both demographics and also postal area (household postcode and zip code analysis) to advise retailers on the most appropriate product categories and space analysis to offer in store. This creates real potential competitive local market advantage for retailers.

Whilst the retail market continues to change with increasing direct selling to consumers, SMS INC. believes that understanding the issues and performance of the varied retail channels is critical to understanding the health of particular brands and product categories.