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John joined Sports Marketing Surveys to work on the 2004 Olympic Games and has led our team on the European Tour since 2008.

John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key skills include organisation, timeliness, international travel-expertise, and ensuring research is undertaken calmly, precisely and quickly.

John is constantly striving to improve the service provided to our Equipment Census clients, evolving ways to present the data & evaluate Tour performance – an international expert in his field.

As would be expected, John has become an excellent single figure golfer – although one whose first love remains football.


Who is your ultimate sporting hero?

Muhammed Ali

What is your favourite sporting theme tune?

Chasing The Sun -Song sang at the darts

Which sport event or venue would you most like to visit?

The Masters

Which (sport) team do you support?

Sutton United

What’s your favourite sporting event to watch?

The Ryder Cup

What are your sporting goals?

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