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Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is therefore one of the world’s leading authorities on sports market research.

Keith runs the US office and manages all qualitative and quantitative research for a wide range of clients throughout the USA including sports equipment manufacturers, governing bodies and trade associations.

Keith manages the USA’s single largest sports participation study for the Physical Activity Council, which is the source of the fundamental research on sport for governing bodies & Federations; and sports equipment manafacturers across North America.

Since moving to the USA 12 years ago, Keith has played less golf but still tries to get out on the tennis court regularly.


Who is your ultimate sporting hero?

Severiano Ballesteros

What is your favourite sporting theme tune?

BBC Test Match Theme Tune (Booker T and the M.G.’s – Soul Limbo)

Which sport event or venue would you most like to visit?

Melbourne Cricket Ground (MCG)

Which (sport) team do you support?

Tottenham Hotspurs (COYS)

What’s your favourite sporting event to watch?

Tour de France

What are your sporting goals?

To play in a mixed doubles tennis tournament with one of my daughters