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Michael is based in Stockholm where he lives with his wife Malin, and 13 year old son Axel.

Michael ‘began his career’ on the golf course where he still holds a handicap of 1. He graduated from Stockholm University in Marketing Education, and also played Golf on the Swedish/Nordic Tour from 1989 until 1992. Michael later worked as the Nordic manager for Titleist for more than 10 years.

Michael maintains his grand stature within the sporting industry in Scandinavia, and is a key point of contact within that region.


Who is your ultimate sporting hero?

Ingemar Stenmark

What is your favourite sporting theme tune?

World Cup (IIHF) Ice hockey theme

Which sport event or venue would you most like to visit?

Title match Heavy Weight Boxing at Ceasar’s Palace – Las Vegas

Which (sport) team do you support?

New York Rangers and Djurgårdens IF

What’s your favourite sporting event to watch?

Ryder Cup

What are your sporting goals?

To score “my age” at 72 (i.e par 72)