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Having worked in the market research industry since 2006, Richard has a real passion for sport combined with a flair for interpretation and analysis of numbers.

As Director – Sports Accounts, Richard is responsible for the day-to-day contact with many of SMS INC.’s key clients specifically in the golf, federations and new-technology markets. He brings enthusiasm and a real desire to understand client problems – insightful questioning enables him to arrive at SMART solution driven research programmes.

An associate member of the Market Research Society (MRS), an active sports player – a low single-figure golfer – Richard believes working with clients at all stages of a project is the key to accurate, actionable, SMART insight.


Who is your ultimate sporting hero?

Seve and Muhammad Ali (sports stars with personality!)

What is your favourite sporting theme tune?

Not sure if it’s a “theme tune” but – “I don’t like cricket, I love it” – great TUNE!

Which sport event or venue would you most like to visit?

The Masters

Which (sport) team do you support?

The mighty Saints FC

What’s your favourite sporting event to watch?

The Ryder Cup

What are your sporting goals?

To stop coming second to John Bushell in golf days and to remember where the gym is located!