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Ulrich has significant experience in the sporting goods industry where he was responsible for the development of the adidas Golf business over a 12-year period, including the global launch of the adidas Golf shoe. During this time, Ulrich commissioned research from Sports Marketing Surveys Ltd.

Following adidas, Utz was involved in the development & launch of Bally Golf shoes bringing a major fashion label in footwear into the technical golf performance market.

With commercial problem-solving experience running his own business servicing clients such as Lufthansa and American Express – Ulrich is dedicated to developing the services of SPORTS MARKETING SURVEYS INC. to ensure the German speaking markets of Austria, Germany and Switzerland have access to industry leading insight.

Ulrich joined SPORTS MARKETING SURVEYS INC. from his base in Cologne at the start of 2012.


Who is your ultimate sporting hero?

I don’t have just one single one

Which sport event or venue would you most like to visit?

World Cup Soccer final

Which (sport) team do you support?

Borussia Dortmund (BVB)

What’s your favourite sporting event to watch?

Soccer World Cup

What are your sporting goals?

To win the German senior amateur team Championship with Golf Club Bochum in 2018