Back to results


Vikki joined Sports Marketing Surveys in 2016, from Ipsos MORI, where she was the Associate Director of the National Student Survey – an annual census of around 450,000 undergraduate students across the UK. She has experience of large scale quantitative research management and results preparations.

Over her research career, she has managed a range of quantitative and qualitative research projects including satisfaction surveys, stakeholder research, employer and employee surveys and public opinion research. She previously worked for the Sector Skills Council for Active Leisure, Learning and Well-Being as the sports account manager, where she worked closely with the sector to develop the skills of the workforce and support increased participation.

Away from work she is an amateur cake decorator and loves to Zumba.

She has a First Class Degree in Marketing and is an Associate member of the Market Research Society.


Who is your ultimate sporting hero?

Roger Black – Fantastic motivational speaker about high performance sport

What is your favourite sporting theme tune?

Formula 1 intro

Which sport event or venue would you most like to visit?

Super Bowl

Which (sport) team do you support?

Arsenal…my husband may divorce me if I say anything else

What’s your favourite sporting event to watch?

The Olympics

What are your sporting goals?

To get back on my bike and cycle the South Downs Link