Run to The Open update

Posted on March 9, 2017

It had seemed like a straightforward challenge. offices. Every year we host a lunch for the Golf Industry at The Open Championship and in 2017, the Open is being held at Royal Birkdale Golf Club, just North of Liverpool. From our offices on the lip of the M25, that is 232 miles of road. After briefly considering actually running there over the course of a few days (an argument quickly shut down by arithmetic – even as a sports company nobody was particularly keen to volunteer for nine consecutive marathons), we decided to set up a longer-term challenge. It was therefore agreed that each member of the team should achieve 232 miles of sport before the first tee shot is hit at the 2017 Open Championship. Any sport would count, with different calculations for sports that rack up miles more quickly (cycling) or slowly (swimming) than is achievable on two legs. The benefits of sport in the workplace are well documented, and this would be a chance to see how ongoing competition and activity monitoring across multiple sports would affect life at Sports Marketing Surveys Inc.

The early evidence is good. Over the first two months of the challenge, the SMS INC. team have logged over 800 miles of exercise across more than a dozen different types of activity:








Horse Riding


Leisure walking


Personal training


Managing director John Bushell has stormed into an early lead. As well as doing his bit for golf rounds played with a string of early season games, John recently completed his first half-marathon and his preparations saw him average an impressive 2.5 miles of sport per day over the first two months of the challenge. However, with a newly sore ankle and the half-marathon now completed, it remains to be seen whether he can keep up the habit. Perhaps we will even convince him to sign up for a marathon! Local bookies are offering excellent odds, without any pie based specials in sight.  Completing the current podium are Sports Research and Marketing Executive Sarah Cusition (2.03 miles per day including trampolining, hockey, golf and dog walking) and Sports Business Manager Edward Willis (1.9 miles a day over six different sports).

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