Designing appropriate research programmes is critical to obtaining data – but it is only when this data is put in context and interpreted using insight from other sources does it become SMART data.
SPORTS MARKETING SURVEYS INC. specialist knowledge and significant experience across sport ensures the development of insight driven SMART data.
Our SMART data comes from:
- Understanding the sport structure and environment to develop targeted research programmes;
- Understanding the questions to be asked and the right people to ask the questions too;
- Providing additional insight through adding context across sport and the sporting environment;
SMART data enables commercial robust ACTION to be taken and business decisions made. Our research is not just data-provision, but is focused on SMART data leading to insight and strategies developed on what will likely happen next. SMART data keeps our clients ahead-of-the-game.