Posted on July 31, 2014

Aerial views from the BBC hoist General overview of The All England Lawn Tennis & Croquet Club Centre Court The Wimbledon Championships 2009 The All England Lawn Tennis & Croquet Club Day 2 Tuesday 23/06/2009 Credit: Tom Lovelock / AELTC

SPORTS MARKETING SURVEYS INC. (SMS INC.) has unveiled the results of the 2014 Wimbledon equipment census; the 30th consecutive report the firm has completed at The Championships.

The results offer exclusive insight into equipment trends at tennis’s most prestigious event. Offered as part of the complete census are assessments of equipment and clothing from racquet, racquet bag and string to shoes, shirt and shorts or skirt.

For the 20th consecutive year at The Championships, Wilson was the number-one racquet manufacturer. This year’s event was particularly successful for the brand with 11 racquets in play in the last 16 of the men’s & ladies singles – or 34% of the racquets at this stage of the tournament.

Continuing its considerable momentum in the sport, Babolat gained market share at The Championships for the sixth consecutive year. No brand has had a longer growth-streak in SMS’ three decades at the event. They are clearly established as the number two racquet brand at the event – and the number one racquet brand among all female competitors with a 33% players share.

While both Wilson and Babolat can claim to have had successful Championships, HEAD were the brand that gained the highest number of racquets year-on-year, increasing their stable by 20. HEAD also had the highest percentage of winners, with nine Champions including Men’s Singles in Novak Djokovic, completing their most successful Championships for 10 years.

SMS INC.’s detailed annual report also documents each brand’s time on the main show courts during the Championships.

Wilson gained the most exposure on the ‘show courts’ across the Championships, notching up a total of 5,787 minutes. However, HEAD managed to top show court exposure in the men’s singles competition.

The eight players with the most show court exposure were men, fronted by Men’s singles Champion Novak Djokovic who amassed almost five more ‘show-court hours’ than second placed Roger Federer.

The shoe brands favoured by the pros at Wimbledon was also noted in SMS INC.’s detailed report, with Nike and adidas continuing to dominate, sharing 70% of the Show Court exposure.

The full 2014 Wimbledon Championships Equipment Census is available from SMS INC. now for interested parties.

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