Posted on November 8, 2017

WISLEY, UNITED KINGDOM – NOVEMBER 2017 – Leading sports research company SPORTS MARKETING SURVEYS INC. (SMS INC.) has announced decreased figures in its Golf Rounds Played study for the third quarter of 2017 compared with the previous year.


Following a positive first half of the year in the UK, SMS INC. reveals that the third quarter of 2017 is down 4% when compared with 3rd quarter 2016. On a more positive note; the year to date monthly average is ahead of last year by 2%.

The Midlands and Scotland were the best performing regions with minimal (less than 1% ) decreases year on year for the quarter. The South had a small quarterly loss of 4% but was still 3% ahead on the year to date comparison.

During July and August, the weather was unsettled with  rainfall above average, and September saw unfavourable weather including extreme weather driven by Storm Aileen. As well as taking the weather into consideration, the IAAF World Champions were in London in August and Wimbledon was on slightly later this year, finishing in the middle of July – both of these events may have kept golfers off the course.

Richard Payne, Director – Sports Accounts at SPORTS MARKETING SURVEYS INC. comments “As a sport played outside, it would be naïve of us to think that a strong Q1 and Q2 would automatically continue against the elements, and a particularly wet Q3, especially compared to 2016, has had a negative impact on rounds played. That said, with the year-to-date figure showing an increase compared to 2016, we should still remain positive about the rounds being played in 2017 and be optimistic of a strong end to the year.

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