Sports and Fitness Market in USA Grows by 3.9%

Posted on March 3, 2020

 Sports and Fitness Market in USA Grows by 3.9%


SFIA and Sports Marketing Surveys (SMS) release Annual Manufacturers’ Sales by Category Report.

The results show that the American sports and fitness product industry, including footwear, apparel and equipment, grew by 3.9 percent in 2019.

The Sports & Fitness Industry Association (SFIA) released the 2020 Manufacturers’ Sales by Category Report today, reporting growth across every major category. Unlike most years, when sports and fitness sales patterns tend to mimic GDP growth, in 2019 the industry outpaced the national GDP. More encouragingly still, even as the USA’s GDP growth slowed, the industry increased sales.

Athleisure continues to drive growth. Fitness apparel is up 6.5 percent; and looking at categories appealing to the athleisure style, fleece/sweat athletic apparel and outerwear grew 8.9 percent and 5.5 percent respectively. In footwear, running, casual/fashion and kids all increased by over five percent, further emphasising the appeal and growth of athleisure overall.

As select team sports have experienced significant participation growth in recent years, staple products sales are also increasing. Baseball/Softball (3.9 percent), Basketball (4.6 percent) and Volleyball (5.6 percent) were among the strongest team sport performers.

Protective gear continues to be a big seller across multiple categories, even in categories where protective gear is new to the market, or sport. Sales increased in the five percent range for multiple team sports.

Consumer exercise equipment, now a $4 billion market, grew by 3.1 percent. Exercise bikes (8.3 percent), rowing machines (7.3 percent) and home gyms (6.0 percent) generated the biggest growth, while treadmills, representing more than a quarter of consumer exercise equipment, showed a healthy 3.0 percent increase.

As for footwear, the two biggest categories, running shoes and kids’ footwear, both increased in value by over five percent.

The Manufacturers’ Sales by Category Report measures U.S. wholesale revenues across 5 major categories and 34 subcategories, with nearly 150 various breakdowns. The data is collected, aggregated and analysed by Sports Marketing Surveys on behalf of the SFIA. This report is free to all SFIA members and available for purchase to non-members here.

The detailed findings will be of interest to brands and investors wishing to identify new categories and opportunities for growth, or those wishing to benchmark their own performance against the national picture.

Sports Marketing Surveys is a sports specialist insights provider with offices in the USA and UK. Its research into the sports goods, participation and event industries is trusted by some of the biggest federations, brands and venues in the sporting world. To discuss this report, other off the shelf research, or bespoke commissions, please contact

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