Posted on May 19, 2011

SPORTS MARKETING SURVEYS INC. is establishing new research avenues and strategic partnerships to widen its customer service offering in 2011.

SPORTS MARKETING SURVEYS INC. is Europe’s leading golf research consultancy working with the major equipment manufacturers, governing bodies, and golfing venues. For many years it has carried out the official equipment census for The European Tour.

One of these newly forged alliances involves the continent’s largest golfing community, HowDidiDo. Managing Director Barry Dyett states: “Working with SPORTS MARKETING SURVEYS INC. will ensure we are able to understand how we can enhance our offer and services to our HowDidiDo members.”

SPORTS MARKETING SURVEYS INC. will use the partnership with HowDidiDo to provide new insight for the golf industry amongst active golf club members. This will include the analysis of buying habits, brand awareness and consumer enjoyment of golf and other sports across the European continent.

John Bushell, Managing Director of SPORTS MARKETING SURVEYS INC., said: “Providing insight into the regular golfer and their golfing lifestyles will help shape the future of the sport for the whole European golf industry. The analysis provided delivers unique insight across the industry – enabling the key decision makers and stake-holders to grow the sport for all involved. Simply, research is essential for the industry.

“Aligning with HowDidiDo is part of a wider strategy that will enable SPORTS MARKETING SURVEYS INC. to increase its service offering to a greater range of companies, both large and small, which are looking for that extra insight and understanding.”

Tailored new products will assist all golf businesses in commercial activity involving sports goods, venues, participation and consumer lifestyle analysis. A new SPORTS MARKETING SURVEYS INC. website is now live and will help companies understand the scope of research and investigation to identify market opportunities and take business action.

SPORTS MARKETING SURVEYS INC. has a significant client base across the sporting spectrum, with a reputation for accuracy, insight, and high levels of customer satisfaction – evidenced by long term relationships with clients. 2011 will see the business further strengthening its involvement in tennis, winter sports, cycling, cricket, running and the outdoor market.

John Bushell added: “Our experience across all sports has certainly afforded us greater insight into the developing golf market on an international level. Golfers are also sports fans with a growing range of leisure choices. Our expertise and knowledge here offers opportunities to understand sports participant preferences and buying habits and how these in turn influence consumer activity in golf and across the sporting landscape.

“2011 is already shaping up to be a very exciting year for SPORTS MARKETING SURVEYS INC., and we’ll be making more product and service announcements soon that should be of interest to the golf trade.”

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