Posted on November 26, 2014


SMS INC.’s independent insight shows continued growth for the sport across the country SPORTS MARKETING SURVEYS INC. (SMS INC.) the UK’s leading independent sports research firm has completed a ground-breaking report into the UK’s cycling population, revealing a participation level of close to nine-million.

The news means that cycling is the third most participated sport in the UK, behind swimming and running. Significantly, cycling has a high percentage of u18 participation (22%).

“Cycling is the growth sport in the UK and our report shows no signs of that slowing down. The insight into youth participation, along with positive involvement from the older age groups, is testament to the healthy state of the sport,” said John Bushell, Managing Director of SMS INC.

“The boom has been well documented; however the insight we can offer in this extensive report into the sport’s status is very exciting. It’s unparalleled and unavailable anywhere else.”

SMS INC.’s International Participation Report, available now, also reveals that 16.9% of adults in the UK are cyclists, with the average participant cycling 48.9 times in the past year. One fifth of the 8,741,000 UK cyclists ride at least once per week.

Unsurprisingly, road cycling is by far the most popular form of the sport, with 80% of UK cyclists taking to the asphalt. The most common reason for cycling is for recreational purposes, while over 40% cycle for commuting and transportation purposes.

Cycling participation data covering 11 international markets is available from SMS INC. now.

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