SPORTS MARKETING SURVEYS INC. works closely with key sports brands – across the apparel, equipment & accessories sectors – to understand their core consumers, key markets and sales channel opportunities.

Understanding how sports participants interact with their products and their preferred brand – from brand trust and brand loyalty to the SPORT-NPS™ is core to our business. Working closely with the brand-owners, we generate insight from core participants, non-participants, retailers and purchase-channels. This includes syndicated programmes for brands across a sport or specific bespoke studies for individual brands.