SPORTS MARKETING SURVEYS have developed a number of programmes to help event organisers, including VENUECHECK™, to help rights owners enhance their offering to customers, visitors, sponsors & partners, sports fans, broadcasters and other stakeholders.

Event Organisers need to understand how to enhance their event – to create a ‘must-attend’ event or ‘must-attend’ experience whether as a major professional sports event on the international calendar or a mass-participation event with a purely local reach.

VENUECHECK™ involves a controlled, connected-analysis amongst spectators, members, speciality ticket-holders, sponsors, event-stakeholders, media and broadcasters, hospitality guests and hosts, and staff-&-volunteers to deliver a ‘better experience’ and a more commercially successful event.

The elements of the programme are also available on a stand-alone basis to help a venue owner understand specific elements or factors affecting the successful commercial delivery of their event; the establishment of a new event; or recommendations on how to attract additional investment to their event.